Becoming Future Ready

Becoming Future Ready


                                        Becoming Future Ready



Last year, most nonprofits successfully pivoted to virtual engagement, increased services to meet demands and grappled with fundraising declines. In 2022, these emerging trends and others will have critical implications that extend well beyond fundraising and stewardship.

Equity And Inclusion

As mission-driven organizations, nonprofits value accountability to lead by example in equity and inclusion. Health disparities during the pandemic demonstrated broader, systemic issues. The pandemic highlighted the high cost of health inequities faced by minorities, resulted in those belonging to these under-resourced communities losing their lives at higher rates. Covid-19 also exposed gender inequity in the workplace as more than 3 million women left the labor force, especially women of color with children.

Virtual Employee Engagement

Virtual engagement is here to stay. Some employees may never return to the office; others may work a hybrid model of virtual and in person, but either way, the benefits of virtual engagement are clear. Virtual programs broaden your reach and provide a consistent experience, no matter where individuals are located. Your organization can benefit from virtual engagement, whether it be for hiring efforts, volunteering, fundraising events, and workplace giving campaigns.

Using online tools such as  can provide your organization with easy, impactful ways to engage with your organization. One benefit is the ability to evaluate the costs and benefits of continuing virtual events versus transitioning back to in-person. Moving trainings and some opportunities online may expand attendance. Yet, Zoom fatigue is real and some experiences — such as networking — might be better in person. Talk to your team about new, creative ways to engage virtually while determining what needs to be done in person.

Mental Health

As we take these first steps toward normalcy,  your employees are bracing for changes and many are struggling with burnout — an inevitable trend of being stretched in new roles and new ways. Good communication, management and organizational policies are key. Leaders need to be aware of the potential fallout and fatigue caused from asking your team to wear so many different hats.

Flexibility And Looking to The Future

Embracing change is more important now than ever. Though we are still too close to recent events to truly understand the magnitude and long-term impacts caused by the pandemic, we know our experiences will echo for generations to come — through our social systems, infrastructure, health care, schools, policies and more.

Keep an eye toward the future and constantly changing trends to prepare for whatever the future holds. It is important to purposefully build business strategies so that you can adapt quickly to more anticipated change in the future. This isn’t about just reacting and managing the changes forced on us by the pandemic. Rather, it is about what some are labeling as “futureproofing” — anticipating and preparing for the massive environmental, political, and social shifts that are looming already on the horizon.

While we've come a long way since the onset of the pandemic, we still have a long way to go. Nonprofit leaders should keep an eye on these emerging trends to ensure they're ready for whatever the future holds.